CCFN Makes the Case for Common Names in GI Point-Counterpoint

January 21st, 2019

CCFN and the Organisation for an International Geographical Indications Network (OriGIn) faced off in a written debate in the World Trademark Review (WTR) in October. The exchange, which is now posted on the CCFN website, illustrates the broad divide in the positions of the two groups. In its article, OriGIn raised issues of product quality and intellectual property law in defending the EU’s current GI policies.

“It cannot be said that GIs harm consumers or competition,” OriGIn Managing Director Massimo Vittori wrote. “GIs offer consumers, who are increasingly demanding when it comes to authenticity, information to guide their choices as well as an alternative to commoditised food.”

CCFN Senior Director Shawna Morris responded in part, “When these GI regimes force a generically labelled product off the market, producers who cannot afford to make the change will be forced from the market forever, resulting in fewer consumer choices and higher prices due to lack of competition. And forcing a change from one generic term to a set of splintered and completely unknown new terms will undoubtedly confuse consumers, making it difficult for them to find (and trust) the product they once purchased.”

Read the full article here.