Monitoring Enforcement of USMCA Common Name Commitments

August 30th, 2020

USMCA officially entered into force on July 1, activating its groundbreaking protections for common food names. These protections will more effectively combat the European Union’s (EU) efforts to seize exclusive use of common food and wine terms in the critical Mexican market.

However, as CCFN Executive Director Jaime Castaneda noted in our press release: “There is no doubt that the EU will continue to seek to undermine our rights to use common food and wine terms, in both Mexico and around the world, and the U.S. government must be fully prepared to not only enforce the commitments made through USMCA, but also press forward on the inclusion of even more robust protections in all future trade negotiations.”

As Mexico and Europe move toward implementation of the EU-Mexico Free Trade Agreement reached in 2018, enforcement of USMCA’s two side letter agreements will be critical towards securing the full range of protections negotiated within USMCA. More importantly, USMCA’s activation drives home the urgent need to carry this work forward by securing common name safeguard commitments with a wide range of U.S. trading partners in order to more effectively combat the EU’s efforts to misuse geographical indications to restrict competition from other suppliers.