Latin America faces a growing set of common food name challenges, driven by the EU’s monopolization campaign executed through local trade agreements. To address this, CCFN’s Executive Director traveled to Argentina and Uruguay in July and convened a meeting with key Mexican allies in August to foster greater collaboration in support of a level playing field. During these meetings, CCFN staff urged local allies to push back against the geographical indications advocated by the Europeans that harm CCFN member’s export opportunities.