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CCFN Succeeds In Defending Asiago Trademark Rights in U.S.

In April, after a protracted, years-long battle to try to trademark the generic term “asiago”, and steady opposition efforts by CCFN, Italy’s asiago consortium (Consorzio Tutela Formaggio Asiago) abandoned its application for a U.S. trademark for exclusive use of the term “asiago” in the United States. After the consorzio filed its current application in 2012, […]Read More »


CCFN Chairman Urges Trump to Address Cheese Trade Deficit Driven by GI Abuses

The Trump Administration should take measures to address the inequity in cheese sales opportunities between the United States and the European Union, especially given the EU’s anti-trade practice of abusing geographical indications (GI) policies to monopolize generic cheese names as a means to shut out competition in its home market, as well as around the […]Read More »


EU Considers GI for Generic Term “Havarti”

CCFN is watching carefully as the European Union (EU) considers approving a controversial Danish application for a geographical indication (GI) for “havarti” cheese. In late May the EU’s Product Quality Committee failed to reach a qualified majority in favor of approving the GI. However, the EU can now choose to act on its own regarding […]Read More »

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Resources on Generic Products:

This Makes Sense

This Makes Sense:

Parmigiano-Reggiano cheese must come from Italy's Parma region

This Doesn’t Make Sense

This Doesn't Make Sense:

All parmesan cheese must come from Italy

image description As we work to introduce more people around the world to our great cheeses, we need to make sure that names with a long history of widespread usage remain open to us. image description — Agri-Mark