The annual report outlines major global intellectual property concerns. It highlighted the European Union’s persistent campaign to monopolize common names—such as “parmesan” and “feta”— through protectionist geographical indication (GI) policies. These efforts restrict the use of widely recognized food and beverage terms to only specific European producers and effectively cut U.S. producers out of certain key markets.

“The European Union’s approach to geographical indications is entirely unacceptable. It intentionally crowds out fair competition by restricting market access for U.S. and international producers,” said Jaime Castaneda, executive director of CCFN. “Too many trading partners have been coerced into imposing trade barriers for products using common food and beverage names. We appreciate USTR’s ongoing recognition of this issue but urge the U.S. government to stop trading partners to succumbing to European pressures and imposing trade barriers on U.S. products.”

“Europe’s misuse of geographical indications is nothing more than a trade barrier dressed up as intellectual property protection,” said Krysta Harden, president and CEO of USDEC. “It not only unfairly strips American producers of the right to use common, widely understood terms, but significantly handcuffs commercial export opportunities. We welcome USTR’s focus on this issue and appreciate the administration’s dedication to protecting U.S. market access rights.”

“Last year, the United States imported nearly $3 billion more in dairy products from the European Union than we exported to Europe. Europe’s abuse of the GI system is a significant reason for that deficit,” said Gregg Doud, president and CEO of NMPF. “EU GI schemes create a two-tiered system that benefits European producers and stamps out competition. We appreciate that USTR is addressing this unfair practice and look forward to continuing to work together to level the playing field for U.S. dairy producers.”

CCFN submitted comments to the agency in January, which broke down the many markets where U.S. dairy producers’ common name rights are being threatened. NMPF and USDEC filed supporting comments noting the urgency for action to address this pressing trade barrier. CCFN Senior Director Shawna Morris built on those comments at a Feb. 19 USTR hearing, where she underlined how the EU misuses geographical indications and why it’s imperative for the U.S. government to match the EU’s efforts on common names.

Led by Senators John Thune, R-SD, Tammy Baldwin, D-WI, Roger Marshall, R-KS, and Tina Smith, D-MN, in the Senate and Representatives Dusty Johnson, R-SD, Jim Costa, D-CA, Michelle Fischbach, R-MN, and Jimmy Panetta, D-CA, in the House, the bipartisan legislation would direct USDA to partner with the U.S. Trade Representative (USTR) to prioritize the protection of common names like “parmesan” and “bologna” in international trade negotiations.

“For years, many foreign countries have succumbed to the EU pressures to exploit geographical indication rules to confiscate common food and beverage names that American and foreign producers in the new world have used for generations,” said Jaime Castaneda, Executive Director of CCFN. “This lack of action has cost U.S. producers too much for too long. The Safeguarding American Food and Export Trade Yields Act is a critical step toward ensuring that American producers can count on their government to establish a policy of fairness in the global market. We thank Senators Thune, Baldwin, Marshall and Smith and Representatives Johnson, Costa, Fischbach and Panetta for their steadfast support.”

Since 2009, the EU has used trade negotiations and geographical indication (GI) rules to confiscate common names for their own producers—essentially monopolizing certain products in specific markets. For American farmers and manufacturers, this has led to lost commercial opportunities overseas and expensive fights domestically. The EU has escalated this campaign in recent years, coercing third-party countries to adopt the EU’s GI rules as part of trade negotiations.

“When the EU restricts our ability to market and sell our cheeses using ‘parmesan,’ ‘feta,’ and ‘asiago,’ it costs U.S. dairy producers markets and consumers that our members have built up over years,” said Krysta Harden, President and CEO of USDEC. “It is past time that the U.S. government take a more proactive approach to tackling this challenge. A new emphasis on common name protections—headlined by the SAFETY Act—will ensure that our producers can compete on a more level playing field around the world. Thank you to Senators Thune, Baldwin, Marshall and Smith and Representatives Johnson, Costa, Fischbach and Panetta for leading this important effort.”

By amending the Agricultural Trade Act of 1978, the legislation defines “common names” and directs USDA to join forces with USTR to proactively defend these terms in export markets. Originally introduced in May 2023, the bill represents the first farm bill effort on common names.

“Losing the right to use common names has direct, on-the-ground consequences for U.S. dairy farmers,” said Gregg Doud, President and CEO of NMPF. “We appreciate Senators Thune, Baldwin, Marshall and Smith and Representatives Johnson, Costa, Fischbach and Panetta taking up this fight. U.S. producers deserve fair competition. The SAFETY Act is an important milestone to making that a reality.”

The Act is co-sponsored in the House by Representatives by Reps. Dusty Johnson, R-SD, Jim Costa D-CA, Michelle Fischbach, R-MN, and Jimmy Panetta, D-CA, and in the Senate by Sens. John Thune, R-SD, Tammy Baldwin, D-WI, Roger Marshall, R-KS, and Tina Smith, D-MN.

“Over the past decade, the European Union has been allowed to aggressively misuse and abuse geographical indications to monopolize common name products across several key markets,” said Jaime Castaneda, Executive Director of the Consortium for Common Food Names. “The SAVE Act is an important step in the right direction to making sure that our producers can fairly compete in the global marketplace.”

Beyond the European market, the EU has forced countries around the world to disregard their intellectual property laws and existing commitments with the United States to impose protectionist geographical indication rules under the pretenses of free trade agreement negotiations. In many cases, these policies block U.S. and other producers from reaching important international markets.

“The SAVE Act will help support the current and future Administrations in taking action to protect common names, and in turn, the rights and commercial interests of domestic producers,” Castaneda stated. “The U.S. has the political and economic resources to reverse this trend, and we believe the SAVE Act is the beginning.”

Many agricultural producers in the United States and around the world depend on common food and beverage terms – such as parmesan, chateau, or bologna – to market and sell their products. Since 2009, the EU has used trade negotiations and intellectual property rules to confiscate common names for their own producers – essentially monopolizing certain products in specific markets. For American farmers and producers, this leads to lost opportunities overseas and expensive fights domestically, in addition to fewer choices for consumers. Recently, there have been significant efforts from the private sector to defend common names, including a favorable U.S. Court of Appeals ruling last year.