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Type: News Items
House Passes Farm Bill with Groundbreaking Common Name Protections
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U.S. Dairy Statement on USTR National Trade Estimate Report
ARLINGTON, VA – The National Milk Producers Federation (NMPF), U.S. Dairy Export Council (USDEC) and the Consortium for Common Food Names (CCFN) commended USTR for spotlighting persistent trade barriers facing U.S. dairy exporters in the 2026 National Trade Estimate report:
“The EU’s common name confiscation campaign is one of the most cynical trade tactics in the world today, and we are grateful that this Administration has made confronting it a priority,” said Jaime Castaneda, executive director of CCFN. “By documenting the EU’s geographical indications agenda prominently in the NTE Report and pushing back against it in reciprocal trade negotiations, USTR is standing up for American producers of cheeses, wines, meats, and beers. We strongly encourage the Administration to keep up the great work.”
“The inclusion of dairy trade barriers in this report and the Administration’s concrete action to address them through reciprocal trade negotiations sends a clear signal that the United States is serious about opening markets for American dairy exporters,” said Krysta Harden, president and CEO of USDEC. “Every unnecessary certification requirement dismantled, every unjustified facility registration eliminated, and every market access commitment secured through these agreements is a win for U.S. dairy. We thank the Administration for confronting the barriers directly and we look forward to building on that progress.”
“Nearly one in every six pounds of milk produced in America is shipped to a customer overseas,” said Gregg Doud, president and CEO of NMPF. “When foreign markets are closed off by bogus restrictions, the pain is felt directly on farms across this country. The Administration’s work through reciprocal trade negotiations to knock down these barriers is exactly the kind of advocacy American dairy farmers need, and we are grateful to see it reflected in this report.”
U.S.–Ecuador Agreement Improves Access to Tightly Restricted Dairy Market
ARLINGTON, VA — The U.S. Dairy Export Council (USDEC), the National Milk Producers Federation (NMPF) and the Consortium for Common Food Names (CCFN) praised Friday’s signing of a U.S.–Ecuador agreement on reciprocal trade. The agreement would improve export opportunities for U.S. dairy products in a market that has been plagued by restrictive tariffs and nontariff trade barriers.
The deal is slated to eliminate tariffs on several U.S. dairy products; recognize U.S. regulatory oversight, including commitments to eliminate facility listing requirements and accept dairy certificates issued by U.S. regulatory authorities; overhaul Ecuador’s burdensome import licensing system for agricultural products; and protect 40 common cheese names like “parmesan.” U.S. dairy exporters have faced challenges in these areas in this market.
“Ecuador has long been a difficult market for U.S. dairy exporters to crack,” said Krysta Harden, president and CEO of USDEC. “This agreement puts in place the strong nontariff disciplines needed for U.S. dairy exporters of ingredients and various cheeses to make headway in growing their sales to Ecuador, while also improving the tariff landscape in this market.”
“Ambassador Greer, Ambassador Callahan and the USTR team have racked up yet another win for American dairy farmers with this Ecuador agreement,” said Gregg Doud, president and CEO of NMPF. “With an unprecedented investment in U.S. dairy manufacturing capacity, deals like this are vital to making it easier for international buyers to source the great products our dairy companies are making.”
“The European Union has been working aggressively in Ecuador for several years now to pursue market restrictions impacting sales opportunities for both local product and other non-EU products,” said Jaime Castaneda, executive director of CCFN. “Our thanks to the USTR team, in particular Ambassador Callahan, for delivering strong common names protection that will provide greater opportunities to sell U.S. products like ‘parmesan’ and ‘bologna’ in a growing region of Latin America.”
The agreement is the tenth trade deal secured to date by the Administration that includes new market access for U.S. dairy products. USDEC, NMPF and CCFN remain committed to working with the Administration to support implementation of the agreement’s provisions.
CCFN Statement on House Ag Committee Advancing Farm Bill with Common Name Protections
ARLINGTON, VA – Statement from Jaime Castaneda, Executive Director of the Consortium for Common Food Names:
“We commend Chairman Thompson and the House Ag Committee for advancing a bipartisan Farm Bill this week that provides vital support to U.S. exporters’ rights to use common food and beverage names. The bill’s wholesale inclusion of the SAFETY Act led by Reps. Johnson, Costa, Fischbach and Panetta, would establish a long-term, proactive U.S. policy for our exporters to continue using terms like ‘parmesan,’ ‘bologna’ and ‘chateau’ in markets worldwide. This important legislation builds on the Administration’s impressive work to date to secure explicit common name protections in the Agreements on Reciprocal Trade and is a key tool in fighting against the European Union’s bad faith attempts to monopolize generic terms. CCFN urges Congress to build on the momentum and quickly move this commonsense policy into law.”
CCFN Testifies on Breakthrough Year for Common Names Protections
ARLINGTON, VA – Consortium for Common Food Names (CCFN) Senior Director Shawna Morris testified today before the U.S. Trade Representative’s (USTR) Special 301 Subcommittee on the historic progress made in protecting common food and beverage names—like “parmesan,” “feta,” and “bologna”—and the critical need to build on this momentum in ongoing and upcoming trade negotiations.
CCFN submitted comprehensive comments to the agency in January, documenting the groundbreaking achievements of the past year while highlighting key markets where continued engagement is essential to preserve U.S. export opportunities. In her testimony, Morris emphasized that 2025 represented a watershed moment in the protection of common names for U.S. producers, driven primarily by the Trump Administration’s proactive and results-oriented trade agenda.
“After years of uphill battles, the past year marked a real breakthrough,” Morris stated. “Thanks to this Administration’s proactive trade agenda, multiple key markets around the world have now committed to adopt meaningful protections for common names. These are not symbolic gestures. They are concrete, enforceable commitments that preserve market access and give American exporters certainty. They ensure that common names cannot simply be rebranded as exclusive European property and quietly removed from store shelves.”
Reciprocal trade agreements signed with seven countries to date, including markets like Taiwan, Malaysia and Guatemala, represent the best examples of this progress, establishing unprecedented provisions that guard against the monopolization of widely used food and beverage names. All seven agreements include comprehensive lists of generic terms that trading partners have committed to protect and ground-breaking due process protections governing how partners must handle GI applications.
While celebrating these achievements, Morris also underlined the importance of maintaining momentum as the European Union continues to use trade agreements to confiscate common names around the world.
“We must build on the foundation laid in 2025—replicating these gold-standard protections, insisting on transparency and fairness, and using every available tool to defend common names.”
The public hearing is part of USTR’s annual Special 301 review, which identifies countries that are inadequately defending intellectual property rights and informs the Administration’s engagement on intellectual property issues for the coming year.